Title: Some Observations on Driving Disruptive Innovation: The Story of the First Digital Camera
The first digital camera and playback system was demonstrated inside of Eastman Kodak in 1975 with no public acknowledgement of this work being made by the company until 2001. Driving such a disruptive change within a long established and successful enterprise will be described from the point of view of the inventor of that first camera system. Some of the technical, market and cultural challenges that were addressed during the 1975-2001 period will be highlighted. The internal company reaction to these developments will be discussed as well as some of the learned observations about how to deal with disruptive innovation within an established enterprise will be shared.